YouTube tests with “tips on media literacy” as advertising in front of videos
YouTube is testing a new experiment that occasionally plays 15-second “media literacy” ads in front of videos to “stimulate critical thinking.”
The video streaming platform plays a short 15 second video that offers useful tips on how to know what information to trust online rather than an advertisement. How many YouTube ads will be skipped this promotion, reports 9To5Google.
YouTube has updated its support page, which lists many of the different experiments the video provider is currently trying, and added details on a new experiment on “media literacy”.