Facebook boycott: Starbucks and Diageo pull ads
$ 1.1 million
The nonprofit, known for its anti-smoking and vaping campaigns, said Monday it would pause all paid advertising on Facebook and Instagram for the month of July. The organization, which tends to spend a third of its total marketing budget on social media, will continue to publish unpaid content on the platforms.
$ 42.4 million
The consumer goods giant, one of the largest advertisers in the world, said on Friday that it would no longer run ads on Facebook, Instagram or Twitter in the US for at least the rest of 2020, citing a “polarized election period”. The company, which owns brands like Dove and Lipton, said that “further advertising on these platforms at this point would not add value for people and society”. Ben & Jerry’s, an ice cream brand of the company, said on June 23 that it is joining the boycott.
The shoemaker said Monday he would have removed ads from Facebook and Instagram in July and spent the money it (along with retail window displays in the US and Canada) on programs and initiatives to support black communities and racial equality .
$ 22.9 million
John Nitti, the telecommunications company’s chief media officer, said in a statement Thursday that it “is pausing our advertising until Facebook can come up with an acceptable solution that makes us comfortable and in line with what we’ve done with YouTube and other partners “. . “Verizon is discontinuing both paid ads and unpaid posts.
The Volkswagen Group
$ 13.7 million
The German automaker announced on Tuesday that it would stop advertising on Facebook and Instagram worldwide in July. “The Volkswagen Group stands for open and equal dealings with one another,” said a company announcement. “An environment of fake news or hate speech is therefore unacceptable for us.”
On Wednesday, the burger chain joined the boycott by stopping paid advertising on Facebook and Instagram. In a post on Twitter, the company said it was excited to “connect with you on a safer platform where everyone comes together, feels accepted and is treated equally”.
$ 7.7 million
The American jewelry retailer, the parent company of Zales, Kay Jewelers and Jared, said Wednesday it would stop advertising on Facebook and Instagram. “At Signet, we firmly believe that love inspires love,” the company said in a statement. “We are therefore resolutely against any racist, discriminatory and hateful online content.”