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Why Facebook is filled with pharmaceutical ads


Pharmaceutical companies state that they only target based on non-sensitive data. Ryan McKeel, a spokesman for Gilead Sciences, which advertises on Facebook for the HIV drugs Descovy and Biktarvy, told the Washington Post, “The audiences for these campaigns are based on epidemiological data. The reach is the result of generally available, aggregated demographic data (age, gender, geography), self-reported information and user interests. “


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