YouTube runs ads for some YouTuber videos, but they don’t get any revenue
Starting today, ads for some YouTubers’ videos will appear on YouTube, but they will not receive any portion of the advertising revenue as they are not large enough to sign up for the affiliate program.
According to YouTube, ads were only added to these videos in certain circumstances prior to being updated, such as when they were monetized by a record label as part of a copyright claim. The update mainly affects smaller YouTubers without large audience numbers. For YouTube’s affiliate program, YouTubers must have accumulated a total of 4,000 hours of watch time in the past 12 months and have more than 1,000 subscribers.
Advertising is big business for YouTube and its parent company Google, with the video site generating $ 5 billion in the last quarter alone. Advertising is also a big deal for YouTubers, who can rely on the site’s payouts to support themselves. Now YouTube can run more ads on its platform and doesn’t have to pay multiple YouTubers. The company confirmed to The Verge that it continues to refrain from showing ads in videos of unaffiliated YouTubers who focus on sensitive topics. These include politics, religion, alcohol, and gambling.
The news did not go down well with members of the YouTube community. The relationship between the YouTuber community and YouTube in terms of advertising revenue has been strained for years. In late 2016 and early 2017, YouTubers participating in the affiliate program were hit by a sudden drop in ad revenue as the platform struggled to contain annoying kids’ videos and other harmful content. In 2018, the Logan Paul incident resulted in changes to the affiliate program and made it difficult for YouTubers to generate income.
YouTube hasn’t specified how many YouTubers will see ads on their videos without paying them, but the company has confirmed that it can display ads on channels of all sizes. The company will monitor the effects on the creators.