Super Bowl 2021 Commercials: Watch the Best, Funest, and Uplifting Ads
It’s Maya Rudolph times four in Klarna’s Super Bowl ad.
Video screenshot by Leslie Katz / CNET
The advertising landscape of the Super Bowl looked different this year than big names like Budweiser,Sponsor Pepsi and Coke skipped their usual commercial purchases and considered how best to promote their brands during the coronavirus pandemic. However, there was no shortage of creative and entertaining commercials, while the .
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Here are some of the best, funniest, and uplifting ads from the big game. And if you’re into car ads, here is ours, including some high profile celebrity appearances.
If you like your Super Bowl ads full of celebrities with singing chops, you’ll love T-Mobile’s hilarious version of Adam Levine setting up the real-life couple Gwen Stefani and Blake Shelton thanks to a poor cellular connection.
It’s hard to go wrong with cute kids. The diaper company Huggies had a clever approach to their big game advertising. Most of the commercial was pre-recorded, but the company added footage of babies born on February 7, 2021 and welcomed them into the world.
Uber’s food delivery division has tapped the deep well of Saturday Night Live’s nostalgia by revisiting the Wayne’s World public show in the basement. Rapper Cardi B comes over to spice things up.
Freelancer site Fiverr has released an expanded version of their big game commercial. It starts at Fours Seasons Total Landscaping in Philadelphia. The small business came into the spotlight when it hosted an infamous Trump campaign press conference in 2020.
Comedian Tracy Morgan defines the difference between “fairly safe” and “sure” with a series of imaginary mishaps with murder hornets and a naked fight with Dave Bautista.
The delivery company DoorDash offered a musical romp with actor and rapper Daveed Diggs and the Muppet cast of the popular children’s program Sesame Street. It alludes to the “neighborhood” theme of the show and encourages customers to get local deliveries.
NFL stars Aaron Rodgers and Patrick Mahomes and their State Farm insurance agent discuss their promotional representations while actor Paul Rudd and singer Drake make hilarious cameos.
Chipotle restaurant chain came to the Super Bowl to ask the deep question, “Can a burrito change the world?” Chipotle seems to think so.
If Inspiration4 doesn’t sound familiar, it’s because it’s the name of a recently announced onethat could hit the market later this year. Directed by Bryce Dallas Howard. The mission is a partnership with St. Jude Children’s Research Hospital and website host Shift4Shop. It encourages people to register for a chance to go into space.
While NFL fandom debates whether Buccaneers quarterback Tom Brady is the GOAT (greatest of all time), legendary player Joe Montana steps into the picture for Guinness. Montana offers a quiet pandemic pandemic pep-up punctuated with footage of its game days.
Dawn and Swiffer
Procter & Gamble decided to address a serious issue with an ad related to its “Come Clean to Close the Chore Gap” campaign. It is time to tackle housework inequality, especially in times of pandemic when one person is often doing more housework.
Big and recent Dallas Cowboys TV star Tony Romo and wife Candice Romo take their feet off in a commercial for Skechers cushioned shoes. The commercial is full of visual gags, from huge sandwiches to a monster truck.
Dr. Squatch, a male hygiene company known for its viral marketing success, is entering the Super Bowl with a humorous ad encouraging gentlemen to get clean (and have their daughters braid their hair).
Bass Pro Shops and Cabela’s
If you like soothing images of outdoor activities, this reputable ad from Bass Bro Shops and Cabela’s should hit the right note. A smooth piano soundtrack and breathtaking views remind viewers that this would be a good time to get outside.
Anheuser-Busch may have chosen to skip its usual Budweiser brand presence in Super Bowl commercials this year, but it is debuting its very first corporate advertisement for the big game. David Fincher, director of Gone Girl and Fight Club, produced the cinematic video that shows ordinary people drinking beer together in a poignant memory of life before the pandemic.
The Klarna shopping app wants to get a boost with a western ad with four miniature Maya Rudolphs. The Saturday Night Live star is allowed to show off her singing skills.
Some Super Bowl viewers will at least see Clydesdale horses. Beer maker Sam Adams has put Budweiser under the microscope with a commercial that shows the horses being let go and wreaking havoc on the streets of the city. The ad only aired regionally in New York and Boston.
The job site Indeed has unveiled its first-ever Super Bowl ad, focusing on the emotional side of job hunting. The star of the show is an up-and-coming re-recording of Andra Day’s anthem song Rise Up, covered by singer and TikTok star Christian Shelton.
Michelob Ultra Organic Seltzer
A host of celebrity doppelgangers (and one real-life celebrity) are playing Michelob’s foray into his organic Seltzer brand. The challenge is to discover the really famous person (spoiler: Don Cheadle).
The sandwich chain hasn’t revealed its actual Super Bowl advertisement yet, but it has released an expanded teaser starring Brad Garrett as the “King of Cold Cuts,” failing to appreciate Jimmy John’s entry into his territory. There’s an entire mob-inspired storyline as a one-sided sandwich war begins.
Scotts and Miracle-Gro
Scotts draws on the time-honored Super Bowl tradition of harnessing the power of celebrities when promoting Miracle Gro plant fertilizers. You will see a lot of familiar faces, but John Travolta dancing with his daughter is standout.
The Bud Light Legends advertisement is a journey into the memory lane of marketing. It gathers the stars of Bud Light commercials from the past, including the Bud Light Knight and Cedric the Entertainer, to rescue an overturned truck full of beer.
In an ad slated to run just before the coin toss, snack maker Frito-Lay has put together a who’s who of Super Bowl stars, including the Manning Brothers, Jerry Rice, Troy Aikman, Terry Bradshaw, Jerome Bettis, and Deion Sanders. The former Seattle Seahawk Marshawn Lynch tells an optimized version of A Visit From St. Nicholas and interprets it as “Twas the Night Before Super Bowl”.
This is the expanded version of a shorter Squarespace ad showing the revised version of their hit 9 to 5 by National Treasure Dolly Parton. The website provider’s commercial is full of dancing entrepreneurs working on their side gigs after their regular office hours. And there is topiary in the shape of a squirrel.
Amazon has released a few different Alexa devices over the years, some of which look very different. The company’s Super Bowl ad asks, “What would the ideal body be for Alexa?” The answer is Michael B. Jordan, star of Black Panther and Creed.
Actor Matthew McConaughey appears as a flattened 2D version of himself, hit by a soccer ball and tangled up with a robotic vacuum cleaner until a bag of Dorito’s 3D chips brings him back to his usual self.
Mila Kunis, Ashton Kutcher and Shaggy get together for a semi-musical mashup commercial in which Kutcher repeatedly accuses Kunis of eating his Cheetos Crunchy Pop Mix. She is caught with orange fingers but manages to deny it.
Logitech described its big game advertising as an “Ode to the Creator”. The commercial is run by music star Lil Nas X, famous for country rap on Old Town Road. It’s about using technology to unleash creativity.
Pringles got a case of space fever with a story about returning astronauts who were left at sea because mission controls were too busy stacking chips to save them.
In a great nod to surreality, Tide’s laundry detergent lingered on how a hoodie got dirty with the face of Seinfeld actor Jason Alexander. Yeah, it’s as strange as it sounds. This is an early contender for the game’s weirdest display.
Budweiser’s parent company Anheuser-Busch said in a statement it will forego the brand’s in-game airtime and instead use the funds to raise public awareness and education about COVID-19 vaccination efforts.
Still giving slots to Bud Light and Michelob, Anheuser-Busch shot his very first commercial for business, a serious look at his community work and economic recovery efforts.
Bud Light Seltzer lemonade
Speaking of Bud Light, the low-calorie beer brand took a humorous look at how terrible 2020 was with a lemon-filled ad for their hard seltzer lemonade. If life gives you lemons, turn them into a commercial.
Michelob Ultra provided a thoughtful reflection on the nature of happiness for Lou Reed’s Walk on the Wild Side. Sports superstars like Peyton Manning and Serena Williams made their appearance.
Musician Lenny Kravitz appeared for Stella Artois for an ad with an introspective message based on the idea that people get approximately 2.5 billion heartbeats in their lifetime.
Award: Coors Light didn’t run Super Bowl ads during the game, instead making a wild final runaway by launching his Big Game Commercial of Your Dreams campaign to encourage people to dream about his beer instead. It hired a psychologist to develop a video that could potentially spark nightly visions of Coors Light. The dream-stimulating video was available to try out on February 3rd.
Look at that:
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