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“One pill can kill” Social media push aimed at adolescents with fentanyl warning messages

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A new public service campaign on the potentially deadly consequences of taking counterfeit prescription pills is reaching teens and young adults right where they hang out the most: on social media. Snapchat, Instagram, and Facebook users of this age group will soon see ads drawing attention to the dangers of even taking a pill. The social media giants have teamed up with families who have lost loved ones to fentanyl poisoning to carry out this massive drive called the “One Pill Can Kill” initiative. The campaign uses content, digital ads and public service announcements – even a Snapchat lens – to raise awareness of the so-called fentanyl crisis. The number of synthetic opioid-related deaths was nearly 12 times higher in 2019 than it was in 2013 and has accelerated during the pandemic, according to the Centers for Disease Control and Prevention. The effort will also shed light on the meteoric rise in poisoning and deaths caused by teens and young adults often buying prescription drugs on social media apps only to become victims after taking pills that with produced lethal amounts of the powerful opioid. “One of our guiding principles is to get young people where they are, and that’s social media,” said Ed Ternan, co-founder of Song for Charlie. Ternan and his wife Mary lost their son Charlie to fentanyl poisoning in the spring of 2020 and founded Song for Charlie, a nonprofit that, as described on their website, “… are used in the fentanyl era and promote healthier strategies for coping with stress.” According to the latest Snapchat user data, the platform reaches a staggering 90% of 13- to 24-year-olds in the U.S. demographically, Ed Ternan believes, correlates with those on social media who are most likely to experiment with prescription drugs, making children aware of these counterfeit pills “Ternan said of the One Pill Can Kill initiative that resulted from his efforts after his son died to get social media companies like the one, which Snapchat owns, to the table for discussions about how to do educating people about the dangers of taking pills bought online. One major danger that comes with these fake pills is their looks, Ternan explained. They are designed to look like something children will find familiar and safe. Laura and Chris Didier first shared the painful and tragic circumstances of their son Zach’s death with KCRA 3 in a special report in hopes of saving other lives. Zach bought what he thought was a prescription pain reliever pill. Doctors later discovered that this pill was made with a lethal dose of fentanyl. Zach died in his home shortly after consuming it in December 2020. Unlike other drugs that teenagers can experiment with and continue with, fentanyl – even in an amount the size of three grains of sand – can be fatal. The Didiers said parents need to realize that the drug paradigm and landscape have changed dramatically since they were teenagers themselves. With their son Zach, there were no warning signs such as their child being locked up or his grades slipping off when that happens, “said Laura Didier.” We had no idea about this problem. We were caught off guard by our son’s death “Laura described how she and her family learned that pills like the one Zach is taking are made in the millions. They look just like Xanax, Adderall, Percocet, or any number of other drugs that people look for all of that.” Pain management to anxiety. “It’s on our left. It’s on our right. It is ahead of us. It’s everywhere, ”said Chris Didier. “It’s a crusade we’re all on to save lives. We just want people to know what they’re getting into.” support the Didiers Song for Charlie’s “One Pill Can Kill” initiative. Her only wish is that such a program had reached Zach before it was too late. “My child would never have taken this pill if they had known that the market was being flooded with these fake pills,” said Laura Didier. “So if this is a way to get your hands on this information – right now – then you need to go where the kids are.” More information and resources to help you start a conversation with your kids about fentanyl poisoning and the dangers of fentanyl poisoning For prescription pills and to make the “No Random Pills” promise, visit the Song for Charlie website.

A new public service campaign on the potentially deadly consequences of taking counterfeit prescription pills is reaching teens and young adults right where they hang out the most: on social media.

Snapchat, Instagram, and Facebook users from this age group will soon see ads alerting them to the dangers of taking just one pill.

The social media giants have teamed up with families who have lost loved ones to fentanyl poisoning to carry out this massive drive called the “One Pill Can Kill” initiative.

The campaign uses content, digital ads and public service announcements – even a Snapchat lens – to raise awareness of the so-called fentanyl crisis.

Synthetic opioid deaths were nearly 12 times higher in 2019 than in 2013 and accelerated during the pandemic, according to the Centers for Disease Control and Prevention.

The effort will also shed light on the meteoric rise in poisoning and deaths caused by teens and young adults often buying prescription drugs on social media apps only to become victims after taking pills that fatal amounts of the strong opioid were produced with.

“One of our guiding principles is to get our message to young people where they are, and that’s social media,” said Ed Ternan, co-founder of Song for Charlie.

Ternan and his wife Mary lost their son Charlie to fentanyl poisoning in the spring of 2020 and founded Song for Charlie, a nonprofit that, as described on its website, “… medication and occasional drug use in the fentanyl era and promoting healthier strategies for coping with stress . “

According to the latest user data from Snapchat, the platform reaches a staggering 90% of 13- to 24-year-olds in the US.

These demographics, Ed Ternan believes, correlate with those on social media who are most likely to experiment with prescription drugs.

“If we hire them and get them behind our efforts, we will have a real impact in the short term in bringing kids’ attention to these counterfeit pills,” said Ternan of the One Pill Can Kill initiative that grew out of his after-death efforts his son for social media companies like the one that owns Snapchat for discussions about how to educate people about the dangers of taking pills bought online.

One major danger that comes with these fake pills is their looks, Ternan explained. They are designed to look like something children will find familiar and safe.

Laura and Chris Didier first shared the painful and tragic circumstances of their son Zach’s death with KCRA 3 in a special report in hopes of saving other lives.

Zach bought what he thought was a prescription pain reliever pill. Doctors later discovered that this pill was made with a lethal dose of fentanyl. Zach died in his home shortly after consuming it in December 2020.

Unlike other drugs that teenagers can experiment and progress with, fentanyl – even in amounts the size of three grains of sand – can be fatal.

The Didiers said parents need to realize that the drug paradigm and landscape have changed dramatically since they were teenagers themselves.

With her son Zach there were no warning signs such as the isolation of the child or the slipping of the grades.

“All you get is a rude awakening when that happens,” said Laura Didier. “We had no idea about this problem. We were caught off guard by the death of our son.”

Laura described how she and her family learned that pills like the one Zach took are manufactured in the millions. They look just like Xanax, Adderall, Percocet, or any number of other drugs people look for for everything from pain management to anxiety.

“It’s on our left. It’s on our right. It’s in front of us. It’s everywhere,” said Chris Didier. “It’s a crusade we’re all on to save lives. We just want people to know what they’re getting into.”

The Didiers are not only involved in local and online contact and self-help groups and are pushing for laws to be passed to combat the fentanyl crisis, they also support Song for Charlie’s “One Pill Can Kill” initiative. Her only wish is that such a program would have reached Zach before it was too late.

“My child would never have taken this pill if they had known that the market was being flooded with these fake pills,” said Laura Didier. “So if this is a way to get your hands on this information – right now – you have to go where the kids are.”

For more information and resources to help you start a conversation with your children about fentanyl poisoning and the dangers of counterfeit prescription pills, and make the “No Random Pills!” Promise, visit the Song for Charlie organization website.

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