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Media Literacy Examples

The importance of media literacy in combating misinformation is the focus of the 6-day webinar


While it is difficult to control the flow of misinformation, media and information literacy can reduce the impact of this problem.

All forms of media play an important role in this pandemic and we have seen time and time again how relayed news, misreporting, etc. affect our everyday lives today. Teaching media literacy is a very valuable means of empowering people and promoting their participation in social, cultural, economic and political life and helps “media literate” people to get involved in their community.

These and other aspects were discussed in the 6-day international webinar series on Digital & Media Literacy in Disinformation Age from July 27th – August 1st, 2020 by the Kumaraguru College of Liberal Arts and Science.

“As an educational institution, the Department of Visual Communication, Kumaraguru College of Liberal Arts and Science (KCLAS), Coimbatore has taken on the responsibility of helping students, faculty and professionals identify disinformation and, in turn, encourage them to actively participate in public affairs as’ media-competent ‘citizen,’ says Professor Leo Gertrude, Head of the Department, Visual Communication Department, KCLAS.

This event took place in partnership with UNESCO-GAPMIL (Global Alliance for Partnerships on Media and Information Literacy) and brought together some experts in the field of media and information literacy. You can see the entire series here:


During the first webinar on July 27, 2020, Dr. Firoz, Director – College of Management & Technology, School of Media & Communication, NSHM Knowledge Campus, Kolkata the webinar series with a session on “Key Concepts & Scope of” Media Literacy “explains the theoretical building blocks of MIL.

“If we claim ourselves as media professionals, we have to go beyond our educational background, our personal interests, our political attitudes and then pretend to be journalists,” said Dr. Firoz in conclusion.

Building on this, Dr. Anubhuti, Head of the Department (New Media) & Course Director (Advertising & PR), Indian Institute of Mass Communication, New Delhi, on the second day of the webinar a practice-oriented session on the topic of ‘Media Literacy in the Disinformation Age’, with a special focus on the implementation of media literacy in school lessons, based on many practical examples from their experience with NCERT.

“We often come across debates and discussions that we live in a time when we are surrounded by misinformation. We are all concerned about this huge problem that the whole world is facing. During the pandemic, lives were put at risk by the avalanche of misinformation regarding COVID 19. While it is difficult to control the flow of such information, media and information literacy can reduce the impact of this problem by developing media and information literacy in people. A concerted effort is required to strengthen people’s media and information literacy so that they can sail smoothly in the sea of ​​information and media messages, ”explains Dr. Anubhuti.

On the third day of the webinar, discussions on the topic of “Media Literacy: Pictures and Images” were held by Dr. Jayaprakash, Director, PSG College of Arts and Science, Coimbatore. He explains that he is not a wildlife photographer: “If you are a wildlife photographer, you have to work to protect animals. You shouldn’t disturb it in its natural habitat. That’s why I call myself a conservationist. I use such platforms to sensitize future generations to the environmental impact of their actions. “

In a lecture on “Connecting Media & Information Literacy” on July 30, 2020, Dr. Padma Rani, Director and Professor, Manipal Institute of Communication, MAHE Manipal, Karnataka that the media combine media and information literacy with media ethics. “The proliferation of digital technologies has expanded the reach of the media in terms of accessibility and use. Therefore, citizens need to be well informed on how to learn the truth, deal with the information overload and protect their own privacy, ”said Dr. Padma Rani.

On the last day of the webinar series, Dr. Alexandre Le Voci Sayad, a Brazilian journalist and educator who is also co-chair of UNESCO-GAPMIL, on the role of UNESCO and the Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) in World Media Literacy. Dr. Alexandre shares: “UNESCO-GAPMIL is proud to be a partner of the Kumaraguru College of Liberal Arts and Science and its digital webinar series – as we are both institutions committed to providing professionals with ethical and responsible work in the fields Prepare communication, information and education. “

“As a filmmaker, when creating documentaries, I make a conscious decision not to let my own prejudices interfere with the narrative,” said Prof. Meera Darji, professor and filmmaker at Coventry University, UK, during her webinar on July 30th, 2020. ” I try to photograph everything, to get different views, different levels, different perspectives, different strands of the topic and try to keep everything that way as much as possible when editing. For this it is important to research everything beforehand. “

While students made up a large percentage of the audience, faculty, researchers, and professionals also made up a significant percentage of the audience.

Also from other countries such as the Philippines, the Congo, Great Britain, Pakistan, Sierra Leonne, Oman, the United Arab Emirates, Colombia, New Zealand, Indonesia, etc.

Dexter Masongong, a student at San Pedro College, Davao City, Philippines, shares his webinar experience “The six-day series of webinars was such an enjoyable experience. It made me more aware of the power that media can bring. During this time when fake news is rampant, I’ve learned to think more critically to see what’s right and wrong. Overall, the discussion with the experts was satisfactory because they were able to convey their knowledge of media literacy effectively and respond to questions from the audience in a short time. “


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