YouTube Bans Politics, Alcohol, and Prescription Drugs From Home Page – The Hollywood Reporter
YouTube has banned ads related to politics, alcohol, prescription drugs and gambling from its “most prominent” ad slot on the homepage, in accordance with the updated guidelines posted on Google’s advertising support page on Monday.
Ads depicting or referring to alcohol, prescription drugs, and gambling are not allowed on the homepage. Political ads advocating a candidate for office will also be banned entirely, but others related to political issues will be reviewed on a case-by-case basis, according to Axios, who first published the message.
The new restrictions announced on Monday only apply to the homepage, which means that rejected ads on these topics can still appear elsewhere on YouTube or other Google-owned websites.
“We regularly review our advertising requirements to make sure that they match the needs of advertisers and users,” a Google spokesman told The Hollywood Reporter. “We believe this update will build on the changes we made to the masthead reservation process last year and result in a better user experience.”
YouTube previously revised its policies for its coveted masthead ad slot by prohibiting advertisers from reserving the ad slot for full days. The change, which went into effect earlier this year, was first announced in November after Donald Trump bought the homepage slot for several days in advance of the election.
In April, YouTube announced that it had exceeded $ 6 billion in advertising revenue in the first quarter of 2021, a 50 percent year-over-year growth rate compared to the $ 4 billion in advertising revenue YouTube posted for the first quarter Reported in 2019.
June 14, 1:55 p.m. Updated with a statement from Google.