The most effective ads of 2020, according to Kantar
The impact on creative work during the Covid-19 pandemic resulted in a surge in celebratory news as marketers aimed to get the right mood in the world. But data insights firm Kantar’s effectiveness research found that humorous ads went down the best with audiences and put a Heineken campaign at the forefront of last year’s work.
Maintaining growth is a challenge. Get the industry recognition your team deserves by submitting for the Adweek Fastest Growing Awards 2021. Deadline extended until 23.07. View details and start submitting.
Leave a Comment