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The Canadian government launches a new “Ripple Effect” advertising campaign to promote COVID-19 vaccination

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OTTAWA, ON, May 17, 2021 / CNW / – From coast to coast to coast, Canadians have made extraordinary sacrifices to protect themselves, their families and their communities from COVID-19. These individual measures strengthen our collective ability to reduce the spread of COVID-19. As high-potency vaccines become available in greater numbers, everyone is in Canada can be part of the solution to end the pandemic.

The government of Canada Helps Canadians make informed decisions about COVID-19 vaccines. Today the Honorable Minister of Health Patty Hajdu announced the launch of a new national campaign to promote vaccine uptake that will appear on television, radio, print media, in the home and online.

The campaign uses the concept of the ripple effect to underline how a small, individual action can greatly affect results for everyone. The vaccination will help to lower the infection rates, to relieve the health system and to create the conditions that enable us to use important social, economic and leisure activities again. The decision to get vaccinated against COVID-19 can have a cascading effect that culminates in a better vaccinated and protected state Canada and eventual relaxation of public health restrictions.

The latest tracking survey shows that the number of people who have already had a syringe or will take one as soon as it becomes available is over 70% compared to previous weeks. More and more of our family members, friends and neighbors in communities around the world Canada be vaccinated or intend to be vaccinated. This dynamic of getting as many people as possible vaccinated as quickly as possible must continue. It is important that people know that their decision to vaccinate plays an important role in keeping them and their loved ones healthy.

Quotes

“Vaccines are one of the most important ways to protect the health of Canadians. The COVID-19 pandemic has been a challenge for everyone and the COVID-19 vaccines have given us hope of a return to what we miss most, helping empower people to care for their own health and for the health of their families To vaccinate loved ones and communities. ”

The Honorable Patty Hajdu
Minister of Health

“As the availability of vaccines increases, I urge everyone to Canada get vaccinated and help others get vaccinated as soon as possible. Through campaigns like the “Ripple Effect” we remind people that the individual decisions we make will have a positive impact on our future together. As more and more people are in Canada When we are vaccinated, we approach a return to the people, places, and activities we love. This is because by vaccinating you lower your personal risk of developing COVID-19 and are less likely to spread the virus to others. “

Dr. Theresa Tam, Chief Public Health Officer
Public Health Authority of Canada

Fast facts

  • The Public Health Office of Canada launched the second phase of the COVID-19 vaccine advertising campaign, called the “Ripple Effect”, to remind Canadians of the collective vaccination effort needed to achieve reductions in public health restrictions and measures .
  • The budget for this second phase of the COVID-19 vaccine advertising campaign is $ 11 million.
  • This second phase of the COVID-19 vaccine advertising campaign runs from May 17, 2021 to 4th July 2021. The advertisements will appear on television and radio (including multicultural and indigenous channels), in print media, and outside the home, including on buses and digital signs. In addition, digital ads are displayed on websites, on social media and in search engine marketing.
  • The first phase of the “COVID-19 Vaccines and You” advertising campaign ran 8th of MarchMay 2021 to May 16June 2021 to educate and build confidence in the COVID-19 vaccines by answering key questions about the vaccines and providing Canadians with the information they need to make informed decisions about COVID-19 vaccines.
  • These ads had more than 347 million impressions and resulted in over 3 million visits to Canada.ca/covid-vaccine.

Related links

COVID-19 Vaccines: We All Can Help By Getting Vaccinated (canada.ca)
Coronavirus Disease (COVID-19): Information Resources
Innovation challenge for the vaccine community
Vaccination Partnership Fund

SOURCE Public Health Agency of Canada

For more information: Cole Davidson, Office of the Honorable Patty Hajdu, Minister of Health, 613-957-0200; Media Relations, Public Health Agency of Canada, 613-957-2983, [email protected]; Public Inquiries: 613-957-2991, 1-866-225-0709

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