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Media Literacy

Lord David Puttnam calls for digital media literacy in a new report


“Chariots of Fire” producer Lord David Puttnam called for children to be educated in digital media literacy as part of the Children’s Media Foundation’s (CMF) new report on the future of children’s television.

“Bans and school closings related to the COVID-19 onslaught have also made us worry more than ever about the time our teens spend on digital screens: what are they seeing? Who is the gatekeeper? ”He wrote in the report.

“How well do each of us understand the digital infrastructure in which so much time is spent? And how can young minds learn to tell the difference between what is true, what is supposed to be addicting, and what is worst, something to manipulate? “

Contributors to the report include Baroness Floella Benjamin DBE, the author of “We’re Going Bear Hunting” Michael Rosen and the politician Ed Vaizey.

CMF prepared the report that Ofcom plans to present to encourage the government to protect UK-sourced content for children in the current public media debate.

“It is important that we do not forget what we ask of the new PSM [personalized streaming media] Framework, ”said Anna Home, Chairwoman of CMF. “And that is diverse storytelling for our children in all genres that reflects their lives and their culture and is made available on various platforms so that all children can access this content.”

“We are determined to convince the government to put the needs of the children’s audience at the heart of their new PSM framework. We want to see a thriving children’s media production sector in the UK, capable of delivering a wide range of high quality UK-focused media experiences. “

You can read the full report online here.

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